Digital Marketing
5 May 2026 4 Months 37 Seats AvailableDigital Marketing Course is designed to help students master online marketing strategies used by businesses worldwide. The course covers SEO, Social Media Marketing, Google Ads, Facebook Ads, Email Marketing, Content Marketing, Analytics, and E-Commerce Marketing through practical campaigns and case studies.
The course is ideal for business owners, freelancers, marketing professionals, and students who want to grow brands online. After completing the course, students will be able to plan and execute digital marketing campaigns, generate leads, increase sales, and manage online advertising effectively.
The Digital Marketing Course is a complete training program designed to develop professional computer and Marketing skills. This course helps students learn how to efficiently use modern office software and digital tools required in today’s workplaces. Students will gain practical knowledge of document creation, spreadsheet management, presentations, internet browsing, email communication, and Marketing productivity techniques.
This course is suitable for students, beginners, job seekers, business owners, and office employees who want to improve their computer proficiency and increase career opportunities. By the end of the course, students will be able to handle daily office tasks confidently and work professionally in any office environment.
Module 1: Introduction to Digital Marketing
- Introduction to Digital Marketing
- Digital Marketing Channels Overview
- Understanding Customer Journey
- Market Research & Competitor Analysis
- Building a Digital Marketing Strategy
- Introduction to Marketing Funnels
Module 2: Website & Content Marketing
- Website Essentials for Marketing
- Landing Page Optimization
- Content Marketing Fundamentals
- Blog Writing & Content Planning
- Copywriting Techniques
- Content Calendar Creation
Module 3: Search Engine Optimization (SEO)
- Introduction to SEO
- Keyword Research Techniques
- On-Page SEO Optimization
- Technical SEO Basics
- Off-Page SEO & Link Building
- SEO Tools & Performance Tracking
Module 4: Social Media Marketing
- Facebook Marketing Strategies
- Instagram Marketing Techniques
- LinkedIn Marketing for Professionals
- TikTok & YouTube Marketing
- Content Creation for Social Media
- Social Media Management Tools
Module 5: Facebook & Instagram Advertising
- Introduction to Meta Ads Manager
- Campaign Objectives & Ad Types
- Audience Targeting Techniques
- Budgeting & Ad Optimization
- Lead Generation Campaigns
- Remarketing & Retargeting Ads
Module 6: Google Ads & PPC Marketing
- Introduction to Google Ads
- Search Campaign Setup
- Display Advertising
- YouTube Advertising
- Keyword Bidding Strategies
- Campaign Performance Analysis
Module 7: Email & Mobile Marketing
- Email Marketing Fundamentals
- Building Email Lists
- Email Automation & Funnels
- Newsletter Design & Campaigns
- SMS Marketing Strategies
- Customer Retention Techniques
Module 8: Analytics & Performance Tracking
- Introduction to Google Analytics
- Website Traffic Analysis
- Conversion Tracking Setup
- Understanding Marketing KPIs
- Campaign Reporting
- Data-Driven Decision Making
Module 9: E-Commerce & Affiliate Marketing
- E-Commerce Marketing Fundamentals
- Shopify & Online Store Promotion
- Product Listing Optimization
- Affiliate Marketing Strategies
- Influencer Marketing Basics
- Sales Funnel Optimization
Module 10: Freelancing & Client Management
- Digital Marketing Freelancing
- Building a Professional Portfolio
- Client Acquisition Strategies
- Proposal Writing & Pricing
- Managing Client Campaigns
- Professional Communication Skills
Module 11: Practical Campaign Development
- Creating SEO Campaigns
- Running Social Media Campaigns
- Google Ads Practical Project
- Facebook Ads Practical Project
- Campaign Optimization Techniques
- Performance Evaluation
Module 12: Final Project & Certification
- Complete Digital Marketing Strategy Project
- Campaign Presentation & Reporting
- Portfolio Review
- Industry Best Practices
- Final Practical Assessment
- Certification & Career Guidance
Muhammad Idrees
Software EngineerCourse features
- Course duration 4 Months
- Total Lectures 48
- Total Students 23
- Certification YES
